Name Lab

Score a candidate name across ten dimensions calibrated to the Mama Milk brand. Three signed dimensions (brand fit, voice fit, connotative valence) are centered on the consumer-noise-floor baseline. Seven absolute dimensions (mnemonic, phonetic, pronounceability, semantic, narrative, distinctiveness, connotative loading) target ≥4/5. Visualization shows where the name sits relative to the consumer "Cosmic Background Radiation" cluster and the maternity/wellness/luxury reference clusters.

Candidate name

Enter a candidate name above and press Score this name. The LLM will return scores in a few seconds; you can override any of them with the sliders.

How scoring works

Names are scored by Claude using a system prompt that embeds the Mama Milk brand foundation (mission, values, personality, tone) and a scoring rubric grounded in psycholinguistic and marketing literature: Alter & Oppenheimer (2009) on processing fluency for mnemonic strength, Klink (2000) on sound-symbolism in brand names for phonetic appeal, the bouba/kiki effect for cross-cultural perception, the Heath brothers' Made-to-Stick framework for narrative payload, and Lehrer's classification (also U.S. trademark distinctiveness spectrum) for the descriptive-to-fanciful axis. Signed dimensions are centered on a baseline of 46 broad consumer brand names (the CBR), so a "0" means "no clearer fit than a random consumer brand." Local cluster centroids show where maternity, women's wellness, and women's luxury brands typically land — useful for distance comparisons.

Name Lab

Position vs. CBR + reference clusters

Absolute dimensions — radar (target ≥ 4)

Override scores manually (re-renders charts live)

Legal & logistics

Mama Milk Name Lab

Name Lab

Position vs. CBR + reference clusters

Absolute dimensions — radar (target ≥ 4)

Override scores manually (re-renders charts live)

Legal & logistics